You don’t need a marketing degree to own and develop your own brand.  You also don’t need to put everything out there for your audience to see. Your artwork, your products, your digital footprint, your studio space, and your personality all contribute to developing your brand…

The question I have been getting from artists is why do I need Instagram? It’s easy for the young emerging creative to understand the benefits of Instagram, so this blog post is not directed at you millennials! This post outlines the benefits of using visual-based…

E-Commerce (electronic commerce) is commercial transactions using credit cards over the internet and is an important aspect of managing the finance of your art business. With the US representing half of the world’s fraudulent credit card transactions, it’s important to get familiar with how to…