Besides a logo, there are additional visual and written components that make up your brand. Branding takes time to develop. You can always get some outsider opinions to help direct your brand if you’re new at it, but don’t waste money paying a branding firm…

Foundational branding is the more strategic side of branding and business development. This is where the grunt work of branding happens but is not difficult. It’s best to start with these foundations of your brand before making the fun visual branding.  As much as your…

With a 15+ year background in retail and running my own art business, I understand the ramifications of poor service and how damaging it can be when someone is dissatisfied. Over the years, I’ve learned that you need to do everything in your power to…

Do you keep posting and sharing but not having luck? Banking on something going viral to get followers? Debating about buying likes through promotions? Well, this is the post for you! This week’s blog post puts you in charge of driving the success of your…

For the not-so-savvy social marketer or the less business inclined artist, strategizing your brand may be a new concept as it’s not a skill that is taught or really discussed. Being aware of basic brand developing strategies others use can help us as we develop…

You don’t need a marketing degree to own and develop your own brand.  You also don’t need to put everything out there for your audience to see. Your artwork, your products, your digital footprint, your studio space, and your personality all contribute to developing your brand…