Mailing lists are a key element to art marketing. It takes years and persistence to collect contact information, emails, and potential collectors but the work is worth it. 1. Pick the type of list you want There are two types of mailing lists you can…

Figuring out your audience is an essential part of your creative work. Who likes your art is a great indicator of who is willing to buy your work. While this may not seem as fun as a nice afternoon making art, spending time to define…

Maintaining just the list portion of your newsletter takes work and organization. This article outlines some best practices for managing the mailing list portion of your newsletter. This article came from a consultation I had with a fellow artist who wanted to learn some tips…