The offer to work for exposure runs rampant in the art world. Being an artist or small creative business is a career, but artists are constantly asked to work for free. This is called “payment in exposure” or PIE. As a creative, you have probably…

Besides a logo, there are additional visual and written components that make up your brand. Branding takes time to develop. You can always get some outsider opinions to help direct your brand if you’re new at it, but don’t waste money paying a branding firm…

Foundational branding is the more strategic side of branding and business development. This is where the grunt work of branding happens but is not difficult. It’s best to start with these foundations of your brand before making the fun visual branding.  As much as your…

Let’s be real, you can’t rely on social media: algorithms change, advertising is a pay-to-play game, and online marketing is a constantly changing environment. By the time you figure out a strategy to gain fans and followers, it seems like something has changed. While social…

Pop-up shops or marketplaces are those one-time mini-art fairs or art markets you find in untraditional spaces. They have been the latest retail craze for the past few years and are all over the place around the fall and holiday time. But, there are some…

Social capital is the new digital “currency.” It’s what you are trying to gain when you are posing, sharing, commenting, and working on your online social networking accounts. Accounts with higher amounts of followers will naturally have more social capital than accounts with lower followers.…

If you are debating whether or not you should pay to boost a social media campaign, or if another email blast will help your marketing strategy then this post is for you. Marketing in 2018 is anything but re-ordering business cards and sharing a post…

Mailing lists are a key element to art marketing. It takes years and persistence to collect contact information, emails, and potential collectors but the work is worth it. 1. Pick the type of list you want There are two types of mailing lists you can…

Blogging is a great way to creatively market your art. However, there are a few myths about blog life that run rampant on the internet. Common blogging myths derail most bloggers early in the creation of their blogs and cause some good content to fizzle…

Figuring out your audience is an essential part of your creative work. Who likes your art is a great indicator of who is willing to buy your work. While this may not seem as fun as a nice afternoon making art, spending time to define…