A frequent question I get from artists is if they really need an Instagram account. There are plenty of blog articles that can tell you HOW to do Instagram, but this posts outlines WHY you need an Instagram.  It supports your creative business by being…

Social capital is the new digital “currency.” It’s what you are trying to gain when you are posing, sharing, commenting, and working on your online social networking accounts. Accounts with higher amounts of followers will naturally have more social capital than accounts with lower followers.…