If hashtags are still a mystery for you, it’s important to know that there is a strategy behind hashtags. It’s a new form of digital language, that if understood, can help with your online business growth. This blog post discusses the “rules” that you didn’t…

Fake accounts following you on Instagram: Ignore them. Spam account and bots will eventually get removed. You can report them as spam, but move on and don’t worry that they followed. If your account is hacked on Instagram: As long as you can keep accessing…

Giveaways on social media can be a fun way to quickly grow your audience and add a bit of buzz around your products. There are a handful of things that tend to occur around social media giveaways that are hard to avoid but important to…

A frequent question I get from artists is if they really need an Instagram account. There are plenty of blog articles that can tell you HOW to do Instagram, but this posts outlines WHY you need an Instagram.  It supports your creative business by being…

Social capital is the new digital “currency.” It’s what you are trying to gain when you are posing, sharing, commenting, and working on your online social networking accounts. Accounts with higher amounts of followers will naturally have more social capital than accounts with lower followers.…

If you are debating whether or not you should pay to boost a social media campaign, or if another email blast will help your marketing strategy then this post is for you. Marketing in 2018 is anything but re-ordering business cards and sharing a post…

Still don’t understand hashtags? This post boils down hashtags into simple steps. What’s a Hashtag? A hashtag is used to identify messages of a specific topic on social media. You use the hash or pound symbol and follow it with an identifying word. There is…

When artists are deep in the creative process of a project or in executing an event, it can be hard to post Instagram images that provide variety. This blog post helps to answer the question of how to post repeated subjects on Instagram while still…

There is power in numbers! Monitoring and tracking data is key because there are a number of ways you can utilize it to drive a successful creative business. Where is creative data is applicable? Grant proposals are a great area to utilize your analytic data. Proposals…

Managing and posting on social media is important for any artist’s marketing plan. One key important way to help drive your social media is learning how to utilize the hashtag effectively. Understanding how to use the hashtag can help build your online marketing thus leading…