Let’s be real, you can’t rely on social media: algorithms change, advertising is a pay-to-play game, and online marketing is a constantly changing environment. By the time you figure out a strategy to gain fans and followers, it seems like something has changed. While social…

Twice this week I’ve seen friends and fellow artists get hacked on their social media accounts. Over a year ago, the Art School Blog was also hacked. The world of artist websites can be tricky for those of us who aren’t computer savvy or web…

There is power in numbers! Monitoring and tracking data is key because there are a number of ways you can utilize it to drive a successful creative business. Where is creative data is applicable? Grant proposals are a great area to utilize your analytic data. Proposals…